Topic Research – Familiarizing with the website and its contents is important. Reading the existing sections, blog posts, and comments will give you an idea on what the website is all about. You will also be familiar with the different topics of the website and help you generate a plan for the future content for the website.
Keyword Research – Now that you are familiar with the topics of the website. It is now time to create keywords. Keywords are the building blocks of the whole SEO process and it is crucial that you get your keywords right. Using online keyword tools will help you get this right as they will show you the traffic of a certain keywords against their competition level.
Competition Research – Now that you have your keywords listed down, it is time to look at the competition, especially those that are on page 1 of similar keywords you have chosen. Why? This way you will be able to have an idea what elements makes these websites stand out on top and you will be able to use their strategies to your website. Analyze your competition read and look at their content. Basically look into what they are doing because they are doing it right. With this knowledge you will be able to improve the tactics and strategies they are using and it will be to your advantage.
Social Research – At this point you have a fairly good idea on the contents of your website. Now it is time to look beyond your website and look at other sites that are relevant or similar to yours. It is time to get involved in discussions that are relevant to your topics. Gather sites where you can leave backlinks to your site and most especially be involved.
Doing these things the right way is the key for an easy and successful SEO campaign. The information you have gathered here will guide you to implement your SEO plan properly and effectively.