Why Do SEO Case Studies? As a company, this is one way to show your future clients and customers that you are serious when it comes to doing your SEO. For one, it is a place where you can showcase your expertise with positive results. This is where you can showcase the strengths of your company; also, you can show your weaknesses and provide improvements. Using case studies also allow you to compare statistics between different projects. Tracking analytics accurately is one way to show your customers that you do care about their businesses and websites. SEO case studies are ways where you can present your data in an organized and easy to understand way. This way, you describe in detail the websites your company has handled, the strategies, rankings before, and rankings after you have applied your SEO strategies. What Information you can Gather with SEO Case Studies SEO case studies usually contain a lot of things that are valuable to customers and clients. Those looking for an SEO company to partner with can be persuaded with detailed case studies of clients you have handled in the past or are currently handling. This will show customers and clients that you are a credible SEO company that can produce results consistently. One of the most important information you can gather when looking at case studies of a company are the profiles of the subject or client. Also you will be able to find the timeframe when the certain project took place. SEO is an industry that is always evolving and if the company can produce results consistently over different periods then you are assured that the company does its homework. The SEO case studies will show that the company adapts to the newest strategies and techniques and not use outdated ones. As a company, having SEO case studies shows that you mean business and have the necessary expertise and experience to put a site on top of search rankings. This also speaks of your client base that you have already established strong partnerships with various business entities. SEO case studies are compilations of everything you have done as a company. And showcasing it to would-be clients and customers only speaks that you are confident with the process that you are using and you are able to deliver high quality results everytime.